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Do we make bad financial decisions in good times?
Financial decisions are often black or white. We are either right or wrong about them. Last year, at a mutual fund industry gathering, Deepak Parekh, chairman of HDFC, the biggest home-loan company, made a point. He said that investors tend to make bad financial decisions in good times. He attributed this to two things. Poor… Read more
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Time to shed that fear of investing
Risk taking ability is a function of your future income.
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Content Strategy: Working with writers
Creating great content starts with writing. Once you realise that you need a professional to do the writing bit, prepare for figuring out ingenious ways to get out what you want.
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Content Strategy: How to get started
If you are following developments in the digital marketing space, you probably have realized that you got to do some content marketing. Drawing up a content strategy is the first step in that direction. A lot of companies are stuck here. Getting started on a content strategy is perhaps like shaking things up. Stopping the… Read more
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